We are a unique publication on the Portuguese editorial market and can be classified in part as a “free-ad paper”.
We cover all markets in each section of the newspaper - publishing every kind of free and commercial classified every week. Readers can find anything they’re looking for with us, whether buying or selling (vehicles, properties, furniture and other articles), while elsewhere there are all sorts of services offered, as well as job offers and vacancies.
The classified advert is an extremely efficient way of reaching a determined end – and it has the dual advantage of serving the person who placed it, and the person who reads it.
But that’s not our only concept at «Algarve123». We also publish an editorial supplement with reports, news, interviews, opinion articles and other kinds of reports.
Our principal market and area of influence is the Algarve, which takes the majority of our weekly print-run (of 9.000 copies). However, we’re also available at various other outlets around the country.
Our newspaper comes in three languages: Portuguese, English and German. This was the choice of our original founder, German journalist Uwe Heitkamp. With a small investment but gargantuan determination, he founded a newspaper in 1995 striving to offer an accessible platform to all the different communities of the Algarve. Today, we are proof that the idea works, as we have an increasing number of readers, clients and people signing up for subscriptions on a European, even global, scale.
But, in spite of all the experience we’ve gained, working in three languages every week remains a huge challenge – only possible thanks for the expertise of our multicultural team that is both professional and highly motivated. One of the many interesting aspects of our company is that the whole IT structure and management programme was written and developed by our Webmaster João Marques – another joint founder of the newspaper.
Over the last few years, competition has increased – but very few have got near to touching our wealth of experience, or the feedback that we receive everyday. While the Internet plays a huge role in our day-to-day, we still continue to receive traditional mail (through the post!) and the privilege of direct contact with our readers and clients.
Regarding our editorial supplement, our ethos is to make a difference on the Algarve’s media scene. Every week we try and surprise our readers with themes and angles that haven’t been explored by other regional papers/ media.
We cover subjects that impact directly on our readers’ daily lives. We privilege culture, support active citizenship and the independence of established concerns. Conscious of the Algarve’s reliance on tourism, we also publicise restaurants and hotel projects. But, another important part of our work is alerting people to social and environmental causes and issues. And when it comes to our online version, we try to ensure that our content is a window onto the reality of the Algarve.